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This web site states the following, "FOR PROFESSIONALS, BY A PROFESSIONAL." Our analyzers noticed that the web site also stated " I build websites for professional individuals and organisations with simple, elegant design, and professional quality images." The Website also said " I expect that, as a professional, you want a website that is contemporary without being gimmicky; a design that is elegant and easy to use. It should have a responsive design which looks great on mobile as well as a big screen. We know that doesnt represent reality so I can come and take photographs of you, for your website." The website's header had Mark Baxter as the most important optimized keyword. It is followed by photography and UK which isn't as ranked as highly as Mark Baxter.